Special Project Web Design
Talent Website • Kim Iverson
Stakeholder: Bill Pasha Vice President of Programming
We wanted to quickly present our rising on-air talent out of Austin, Kim Iverson, (who is broadcast in nine Entercom markets) and her unique talent to syndication services. The website – which needed to be live within 48 hours – includes Backstory, Images, Show Info, Airchecks and embedded Vlogs. |
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PowerPoint Production [Multimedia]
Station Presentation
WEEI Network • Boston
Stakeholder: Tim Murphy VP/General Manager WEEI.com
WEEI Boston needed to articulate a very complex strategy in a concise, simple way. The goal was to capture the Manager’s vision and transform it into a highly visual, well-paced presentation. The deck includes video, audio clips and animated builds designed to set an engaging pace for its presenters.
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Campaign Design/PowerPoint Production
Special Promotion:
Sing Like Taylor Swift/John Mayer
Stakeholder: Joe Rosenthal Sr. Director - Digital Content
Joe Rosenthal needed to convey his concept for the our "Sing Like Taylor Swift" and "Sing Like John Mayer" contests to labels with strong visuals and webpage mockups detailing how the promotions would play out online. Pulling from the artists' current promotional identities and combining them with Entercom-specific branding, we developed a deck that helped us win artist participation and bring home these great campaigns. |
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Video and Print Collateral
Cluster Presentation
The Elements of Success
• Denver
Stakeholder: Joby Koren Director of Sales / Operations
Denver originally launched the 'Elements for Success' campaign shortly after acquiring the Denver brands back in 2002. The campaign, which was designed to position the cluster’s sales capabilities, was updated in 2010. The new campaign includes a video, slides and print collateral designed for ongoing in-station customization extending its longevity. |
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Logos/Videos/TV/Slides/Outdoor/Collateral
Logo Development
WWL • New Orleans
Stakeholder: Diane Newman Operations & Program Director
Entercom Visual has provided extensive design support throughout the Katrina disaster and beyond, including videos, TV Spots, billboards and slides. The Gulf Oil Spill crisis means a new slew of tools are needed to help continue to serve the community during this unprecedented environmental disaster. Additionally, the brands' recent reach into the HD2-osphere required new logo approaches.
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Brand Video Production
Station Sales Branding
94/7 The PDX Alternative • Portland
Stakeholder: Karin Shipley Marketing Manager KNRK/KYCH
The recent mission of the 94/7 brand was to reposition itself as a more mass-appeal station to Portland area advertisers and business owners. Working with the
PD and Marketing Manager, a video was developed to effectively communicate this specific objective while maintaining the brand's hip, unique and alternative stationality. |
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Video Series Production
Cluster Sales Marketing
Breakthrough Ideas • Rochester
Stakeholder: Paul Schmidt Internet Marketing Specialist
A key strategy for Entercom Rochester has been to convey the experience of working through their process and with their people to decision makers. Working with their marketing team, we produced a series of video testimonials showcasing their better-known clients and how they've enjoyed working with them and have seen tangible results from doing so.
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Full Brand Launch [Logo/Video/Collateral]
Format Change
Radio 94.7 • Sacramento
Stakeholder: John Geary Vice President / Market Manager
The new Radio 94.7 brand needed to be created in short order with a comprehensive focus on professional logo design, slide templates, press-ready collateral and billboard art that positioned the station visually and effectively. The product needed to capture the sensibilities of the station's format. |
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Merchandise Print Media Packaging
Promotional CD Design
KDFC Christmas CD • San Francisco
Stakeholder: Jude Heller Marketeer/Promotions
KDFC needed packaging design for their annual holiday CD release, Classical 102.1 KDFC - A String Quartet Christmas. The project required an immediate turnaround while reinforcing the unique imagery of San Francisco’s only classical station. |
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PowerPoint Production
Station Sales Positioning
Start at The End • Seattle
Stakeholder: Mike Kaplan Program Director
The End needed to clearly define how the two worlds of Arbitron collided - cell phone only vs. diary. The differences are dramatic—their fans never left.
A whole new design set was created and content arranged to address how The End and their array of assets define the essence of Seattle. |
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Client Recap/Sales Meeting Video
Business Development
Reser's Recap Video
Stakeholder: Kathryn Kercher VP Marketing Development
Joe Schrembri ETM Business Development
This is a recap and client sales meeting video for the very successful "Bring Home the Classics" campaign produced by Business Development. |
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Brand Video
Kansas City
KQRC Man
Stakeholder: Nic Merenda General Sales Manager
The third* re-production of the original KISW video intended to refute common buyer misconceptions of the core Classic Rock demographic.
* Seattle | Greenville | Kansas City
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Programming Video
Corporate
2010 ETM Video
Stakeholder: David Field President and CEO
Co-Produced by Joe Rosenthal Sr.Dir. - Digital Content
Produced for the PD Meeting in Denver, this video is designed to feature the biggest programming initiatives and moments of the past year. |
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Video Series/Website Design
Corporate
PERKS B2B Vids/Site
Stakeholder: Joanne Everhart Director of E-Commerce
The Business-To-Business website and instructional video series was produced in tandem with the PERKS consumer-side websites and collateral. |
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Brand Video
Madison
WOLX Boomer
Stakeholder: David Moore Operations Manager
WOLX needed to convey the power of the Baby Boom generation to the advertising community while sampling some of their core artists.
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Vehicle Wrap Design
Boston
Unilver Ice Cream Truck
Stakeholder: Denise di Luca Sr. Sales & Marketing Spc.
Ice Cream Truck Wrap for Unilver Feeding America
Program. Partners include; Ben & Jerry's,
Good Humor, Klondike and Popsicle.
[Photos Coming Soon] |
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Television Spot Production
Portland
Charlie TV Spot
Stakeholder: Mark Hamilton
KNRK Station Manager/Program Director
This previously produced concept spot was enhanced and retrofitted to HD Broadcast format within 24 hours.
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Web-Ready Product Promotion
San Francisco
Nano Promo
Stakeholder: Bill Lueth Program Director KDFC
Concepts and full suite of web banner deliverbles for the KDFC Pre-Loaded Nano promotion. |
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Video/Web/Collateral Design
Corporate
Welcome Presentation
Stakeholder: Noreen McCormack VP Human Resources
Part of the recruiting initiative designed to welcome new employees and offer an overview of the 'OnBoarding' process. |
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